April March

In Cinerama

Omnivore, 2022

8/10

Listen to In Cinerama

April March has a lengthy and esteemed career in the entertainment industry as an animator and recording artist, and here with In Cinerama, which was originally a vinyl only release for Record Store Day 2021, she sees the reissue treatment with a couple bonus tracks of her worldly, vintage pop.

“Lift Off” starts the listen with a stylish delivery of playful bass lines, bright brass, crisp drumming and irresistible singing in the cultured pop climate, and “Rolla Rolla” follows with a quirky appeal of soulful backing vocals and atypical melodies.

Further along, “Stand In The Sun” recruits strategic trumpet amid the gliding rhythm and dreaminess, while “Ride Or Divide”, the album’s best, bounces and shakes with thumping drums and pretty, layered vocals.

Moving towards the end, the soft and agile “Down The Line” swirls with a timeless pop spirit, and “Friends Peculiar” exits the listen so sweet and addictive, you’d swear you’re developing a cavity.

If you’re partial to the sounds of ‘60s and girl groups from that era, March’s France meets California formula will be a treat for your ears in a way that the Beach Boys and Belle and Sebastian resonate.

Travels well with: Dressy Bessy- Fast Faster Disaster; Flock Of Dimes- If You See Me, Say Yes